Expectation
[changes shape the future]
We completed projects that were of strategic
importance for maintaining our leading position
and for becoming a modern telecommunications
company. One of the most important projects
concerned preparations for a fully
liberalised market. |
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Right strategy
In 2002 the process of transforming the company
into a market and customer-oriented telecommunications company
reached its peak. It brought about changes of strategic importance
with regard to company management, development and the
range of products and services, organisational structure and
employment policy. We determined the strategy for further
development of all areas in which Slovenské telekomunikácie,
a.s. operates, i.e. fixed telephone lines, data communications
and online services, so as to make the best use of the potential
for their further growth.
Successful areas of change
The most significant changes focusing on the internal environment
included full centralisation of all activities and a marked
increase in efficiency. By selling Slovenské telekomunikácie,
a.s., TELEMONT, o.z., branch we concentrated on core business.
Activities targeted at our customers represented an important
part of our preparations for a fully liberalised market and
the corresponding competition. We introduced new products,
services, new billing system, and modern ways of direct and
indirect communication with our customers.
Comprehensive preparation for a fully liberalised
market
Every one of us on each management level participated in
the preparation for a fully liberalised telecommunications
market. We took into consideration all of the provisions of
the Telecommunications Act and related legal regulations and
also built on the experience of telecommunications operators
of fixed lines in neighbouring countries. Preparations were
focused on fulfilment of legislative requirements, technical
readiness for interconnection, the creation of a team of qualified
experts necessary for the provision of services related to
requirements stipulated by the Telecommunications Act, as
well as on development of a competitive portfolio of products
and services.
The outcome of these preparations is that as at 1 January
2003 Slovenské telekomunikácie, a.s. met the legal prerequisites
and created the foundation for the provisioning of new modern
services.
Expecting new challenges
We know that liberalisation will bring new challenges and
possibilities. We want to be a market leader in all our business
activities also in the new environment. In order to achieve
this we will continue in our main strategy, at the heart of
which are the customers. We have always offered them service
quality and reliability, which we will continue to improve.
We know that only a modern and innovative approach in the
area of fixed line services is the key to success. We will
make use of the growth potential in the advancing field of
data communications and online services and will search for
new opportunities for its utilisation. We have proven that
we can work efficiently with costs and so increase our profitability.
Changes need people who can implement them; and thus we also
concentrate our attention on retaining and developing a team
of qualified and motivated employees.
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